As a great many of you know I work for Mad Media and we do a lot of work within the off road industry as well as own and operate the Mint 400, which is like the Baja of America. It takes place in March just outside of Las Vegas and has grown into one of the largest off-road races in the world. Apart from all the media + merch (website, ads, spectator guides, posters, shirts, hat etc..) that I am directly involved with, we also operate the race (along with Best in the Desert) and film and produce a TV show of each years race.
Some of you have seen the DVDs of previous years races so you’re familiar with all of this. For those of you that might be interested I wanted to let you know that we’ll finally be premiering the 2012 Mint 400 Race on Speed TV this coming Saturday January 5th, 2PM eastern / 11am Pacific. Mad Media is a small company and we all work very hard on different facets of the race and therefore what results is a team effort. For my part I shot stills during the race (which you can see here) but we all took part in bringing this race together, including Phia who helped out by selling shirts and organizing for race day.
She’ll attest it was a lot of work which makes the airing of the show that much sweeter for all of us. If you have some free time on Sat check it out, or DVR it and watch it when you can. Eventually we’ll have some DVDs of the full show and if any of you are particularly into off-road racing let me know and I’ll get you a copy.
Here is the trailer for the 2012 Mint 400 so you can get a feel for what its all about.